Official Sochi 2014 Winter Olympic Games Logo

The presentation of logo on the Red Square wasn’t canceled after all! The live coverage was, and the press conference where the new logo will be presented to the World was move to today, Tuesday December 1st (11am Moscow time). But the concert and presentation did go ahead. And the Official Sochi 2014 Winter Olympic Games Logo is what was leaked earlier – text “ 2014”. Here are a couple of pictures from the event:

Source:, you can find more photos from the concert there.

I guess now we just have to wait for a mascot. ? :o)

update: yet more photos are available here.

update 2: design has been updated fir the new brand. Official explanation of the logo:

The Sochi 2014 emblem maintains a dialogue between the past and the future. Fusing various dimensions of Russian culture, the brand can promote several images of our vibrant country:

* A country rich in history, embarking on a successful future
* A country open to opportunities and the passion to make dreams a reality
* A country that is committed to equality and celebrates diversity.

The city of Sochi sits at the meeting point of the sea and the mountains. This is reflected in the Sochi 2014 emblem, which is like the sea acting as a mirror to reflect the mountains.

Sochi 2014’s inspirational new brand allows everyone across the world to see the Winter Games in Sochi as a celebration of opportunity: a chance for growth, transformation and personal fulfillment.

Sochi 2014 will be a Winter Games for the people; celebrating human excellence and aspiration.

The Sochi 2014 brand embraces change and encourages everyone to welcome development. It combines both function and the courage to try the new. It is a 21st Century brand for a digital generation.


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